August 11, 2025

M-Commerce once again made waves in live streaming with a record-breaking event on August 11, 2025, partnering with Vice Cosmetics for the highly anticipated launch of the Perfect Kizz Velvet Lip Collection. 

Hosted by Lierge Perey, the livestream became more than just a product launch—it sparked the viral “Lierge Effect” that dominated TikTok conversations. The event drew thousands of viewers, trended nationwide, and quickly cemented itself as a must-watch moment for beauty enthusiasts.

Beyond the buzz, the launch also delivered remarkable sales results. With a target GMV of ₱6 million, the campaign not only met expectations but surpassed them, setting a new benchmark for live e-commerce success.

For M-Commerce, this milestone reflects more than just numbers—it showcases the company’s commitment to creating unforgettable experiences and forging stronger connections between brands and consumers.