May 8, 2026

M-Commerce welcomed one of the Philippines most recognizable personalities as Marian Rivera officially launched Vida Essentials. Developed after three years of planning and refinement, the brand combines skincare innovation with accessibility for the modern consumer. It is “a deeply personal project inspired by real-life self-care routines”, according to Rivera.

The launch also marked a milestone for M-Commerce, showcasing the scale and capability behind the ecosystem that brought the campaign to life. With thousands tuning in during the official launch, the event generated strong engagement and immediate consumer interest, reinforcing the impact of celebrity-led brands within the digital commerce space.

More than just a brand launch, the launch event reflected the evolving landscape of digital commerce in the Philippines, where entertainment, entrepreneurship, and live experiences intersect. The partnership further reinforced M-Commerce’s position as a trusted platform for brands and personalities looking to create high-impact campaigns in the digital space.